Graphic Design Continues to Be One of the Most Successful Industries in 2017
Whether we’re talking about print or digital, a logo design is necessary for any brand’s identity. In a sea of appearances across all domains, the logo can make a difference and help create a remarkable presence.
The logos of giants like Coca-Cola, Mercedes, or Starbucks are recognized anytime and by anyone, being masterfully created and becoming synonymous not just with the brands they represent, but even with their entire product range (soft drinks, cars, coffee). Some newer examples include Airbnb, Instagram, Uber, and Shazam.
However, the design of a successful logo doesn’t have to be classic. Even those mentioned above are constantly being readapted to fit trends and remain current.
What are the requirements for logo design in 2017?
At present, clients have increasingly varied and challenging demands, matching the outside-the-box projects that appear daily. The main challenge now is maintaining a presence across all channels where buyers can be found (outdoor, print, digital, online). Because the number of channels is growing, engagement has become a necessity, and designers are asked to find increasingly creative and friendly solutions.
What logo design trends are hot in 2017?
1. Minimalist Style
A very large number of brands have already begun to move toward the minimalist style. Often less is more, and simple lines and shapes are always effective and captivating. Additionally, a minimalist logo allows for very easy subsequent processing on different backgrounds.
2. Calligraphy and Typography
A very attractive trend is that of logos with hand-created letters. Calligraphy and typography are in high demand, and logos with customized letters have a completely distinct and much more personal style. For restaurants, cafes, and brands – this “signature” type of logo design fits like a glove.
3. Hand-made and Personalized
Logos that mimic drawn images are a very rewarding trend. With unlimited possibilities for styles and effects, they give free rein to creativity. Such a logo has the advantage of being unique and much easier to remember.
4. Gradients
Gradients remain at the table of the heavy hitters, being readapted to bring simplicity. Gradients no longer add volume but are used to emphasize colors and the brand message.
5. Simple, Clean Lines
The linear style couldn’t be missing from the trends, in the context of minimalism’s peak. This style is very useful for combining images with text and offers extended possibilities for approach.
6. Geometric Shapes
Last but not least, geometric shapes are also part of the minimalist trend. These have been used for some time in logos but are in turn being readapted at present. Current geometric shapes are simple and efficient, inspiring elegance, optimism, and professionalism. Also, more and more new, unconventional shapes are making their appearance. Polygons of all kinds, both in symmetrical and asymmetrical form, will occupy an important role in design in 2017.
Therefore, this year is dominated by simplicity. A current logo design must communicate more and as clearly as possible through simple lines.
